Market context
Market conditions change. A signal should be read alongside the information behind it, when it was produced and the conditions that could change the view.
Performance
Product adoption tells us how a model is used. Assessing the quality of its signals requires separate evidence about predictions and outcomes.
User control
People should be able to review a signal before acting. Interfaces should make the move from research to an order clear and deliberate.
Integration
The way a product presents model output matters. We work with partners on context, intended use and the information their users need to make a decision.