Market context
Market conditions change. An insight should be read alongside the information behind it, when it was produced and the conditions that could change the view.
Performance
Product adoption tells us how a model is used. Assessing the quality of its insights requires separate evidence about predictions and outcomes.
User control
People should be able to review an insight before acting. Interfaces should make the move from research to an order clear and deliberate.
Integration
The way a product presents model output matters. We work with partners on context, intended use and the information their users need to make a decision.